Sony is generally perceived as the market leader in video,but when it comes to digital cinema,the company has a lot of catching up to do.Its main competitor,Texas instruments,supplies the underlying projection technology used by several manufactures,and T.I technology is now in about 15 times as many digital screen as Sony's is.But Sony is one a tear bundling its 4k SXRD digital cinema technology with ancillary services into what it says is a superior product.The company thinks it can increase 4K's penetration from its current 300 screens to 3,000 within the next two years.T.I system creates an image with just 2.2 million pixels,or 6.6 percent more resolution than a home high definition screen.Sony's 4k system creates an image with four times that resolution,or 8.8 million pixels.The difference ,Sony argues ,is a sharper,more pristine image,with deeper contrast and richer colors.of course technology does not come cheap.while companies won't quote prices.Sony says that its digital projection hardware costs about 10to 15 per cent more the T.I system....
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